Review The Business of Gamification

The Business of Gamification High quality books

The Business of Gamification
By:Mikolaj Dymek,Peter Zackariasson
Published on 2016-09-13 by Routledge

At the turn of the century the term |gamification| was introduced as a concept to understand the process of using game mechanics in |non-game| contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today. The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general? This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

This Book was ranked at 34 by Google Books for keyword Business.

Book ID of The Business of Gamification's Books is 6lwPDQAAQBAJ, Book which was written byMikolaj Dymek,Peter Zackariassonhave ETAG "hFXygtzwT/k"

Book which was published by Routledge since 2016-09-13 have ISBNs, ISBN 13 Code is 9781317581444 and ISBN 10 Code is 131758144X

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "230 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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