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Service Design for Business
By:Ben Reason,Lavrans Løvlie,Melvin Brand Flu
Published on 2015-12-28 by John Wiley & Sons

A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

This Book was ranked at 13 by Google Books for keyword Business.

Book ID of Service Design for Business's Books is WIkgCwAAQBAJ, Book which was written byBen Reason,Lavrans Løvlie,Melvin Brand Fluhave ETAG "mz61ZN2SeTE"

Book which was published by John Wiley & Sons since 2015-12-28 have ISBNs, ISBN 13 Code is 9781118988947 and ISBN 10 Code is 1118988949

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Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics

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