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Building Social Business
By:Muhammad Yunus
Published on 2011-05-10 by PublicAffairs

The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems. Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls |social business.| The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

This Book was ranked at 23 by Google Books for keyword Business.

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Book which was published by PublicAffairs since 2011-05-10 have ISBNs, ISBN 13 Code is 9781586489564 and ISBN 10 Code is 1586489569

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