Review For the Win

For the Win High quality books

For the Win
By:Kevin Werbach,Dan Hunter
Published on 2012-10-30 by Wharton Digital Press

Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

This Book was ranked at 38 by Google Books for keyword Business.

Book ID of For the Win's Books is abg0SnK3XdMC, Book which was written byKevin Werbach,Dan Hunterhave ETAG "EX+Vn83Pw0E"

Book which was published by Wharton Digital Press since 2012-10-30 have ISBNs, ISBN 13 Code is 9781613630235 and ISBN 10 Code is 1613630239

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "148 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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