Download Damage Control (Revised & Updated)

Damage Control (Revised & Updated) High quality books

Damage Control (Revised & Updated)
By:Eric Dezenhall,John Weber
Published on 2011-06-07 by Easton Studio Press, LLC

No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes—and debacles—of modern business, politics, and entertainment. You’ll discover: • Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis. • Why Audi never fully recovered from driver accusations of “sudden acceleration”—despite evidence that nothing was wrong with their cars. • What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don’t. This new revised edition includes an additional chapter |Our Permanent Leakocracy| including information about WikiLeaks and what that notorious case means for business.

This Book was ranked at 35 by Google Books for keyword Business.

Book ID of Damage Control (Revised & Updated)'s Books is HX2O9mOTnQIC, Book which was written byEric Dezenhall,John Weberhave ETAG "LqAed+tP5so"

Book which was published by Easton Studio Press, LLC since 2011-06-07 have ISBNs, ISBN 13 Code is 9781935212256 and ISBN 10 Code is 1935212257

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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics

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