Best Seller Essentials of Business Research Methods

Essentials of Business Research Methods High quality books

Essentials of Business Research Methods
By:Joe F. Hair Jr.,Niek Brunsveld
Published on 2019-10-30 by

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors' manuals, PowerPoint slides, and test banks.

This Book was ranked at 3 by Google Books for keyword Business.

Book ID of Essentials of Business Research Methods's Books is v1qXxgEACAAJ, Book which was written byJoe F. Hair Jr.,Niek Brunsveldhave ETAG "5Tb9SWKn+7Q"

Book which was published by since 2019-10-30 have ISBNs, ISBN 13 Code is 9780367196172 and ISBN 10 Code is 0367196174

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Book which have "508 Pages" is Printed at BOOK under Category

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